01
Tell us your kitchen
Answer a few questions about your goals, budget, activity and the local foods you love. Two minutes, no calorie shame.
Local Health · Global WellnessEat like home.
Eat like home.
Feel like new.
Kata builds customised nutrition plans around the South African food you already love — paired with targeted core workouts and progress tracking that keeps you motivated. Holistic health, made local.
1,200+ founding members
loved in early testing
Today's plan
Samp & beans bowl · morogo · grilled chicken
On track · 74%
18
day streak 🔥
A local answer to the apps you're already paying for — in dollars
MyFitnessPalNoomDiscovery VitalityGlobal fitness appsUSD subscriptionsGeneric meal plansMyFitnessPalNoomDiscovery VitalityGlobal fitness appsUSD subscriptionsGeneric meal plans
How it works
From your kitchen to your goals in three steps
No overwhelm, no imported meal plans. Just a path built around your life.
02
Get your Kata plan
Receive a customised nutrition plan featuring South African staples, plus a matched core-workout schedule for your week.
03
Track, adapt, thrive
Log as you go. Kata learns what works for you and adjusts — keeping you motivated with visible, holistic progress.
What you get
Everything for holistic health, nothing you don't need
Four pillars, one calm app — designed to keep you consistent long after motivation dips.
Local nutritionNutrition around real, local food
Plans built from pap, chakalaka, morogo, bobotie, samp & beans, boerewors and braai favourites — measured, balanced and swap-friendly. Eat the food you grew up with, on plan.
Core strengthTargeted core workouts
Short, guided core sessions you can do at home or the gym — progressive, joint-friendly and built to strengthen the centre that carries everything else. No equipment required.
Track & adapt
Energy
84%
Nutrition
76%
Movement
91%
Progress you can actually see
Track meals, movement, energy and measurements in one calm dashboard. Kata adapts your plan as you go and celebrates streaks — so motivation compounds instead of fading.
Whole-bodyHolistic, not 'belly fat'
We don't chase body parts. Kata focuses on whole-body wellness — how you eat, move, sleep and feel — so results last long after the January rush is over.
Drop 'belly fat'. Own local nutrition.
Your food culture is the plan, not the problem
Most apps ask you to abandon the meals you grew up with. Kata does the opposite. We map local staples to balanced macros so pap, chakalaka, samp, morogo and a weekend braai all fit — sustainably.
- Culturally-tailored meal plans, updated weekly
- Smart swaps that respect budget and taste
- Guidance in plain language — no calorie obsession
- Whole-body focus, not one body part
Why Kata
Built for the gaps the big apps leave open
See how Kata compares to the global subscriptions South Africans juggle today.
| Compare |  Kata | MyFitnessPal | Noom | Discovery Vitality |
|---|---|---|---|---|
| Built around local South African food | ||||
| Priced in Rand, no USD sting | ||||
| Holistic focus (not just weight or steps) | ||||
| Guided core-strength programme | ||||
| Culturally-tailored coaching | ||||
| No medical-aid membership required |
1,200+
founding members on the waitlist
300+
local recipes mapped to macros
R220
per month — premium, but local
12 min
average daily core session
Loved locally
Real habits, from real kitchens
Early founding members shaping Kata across South Africa. (Illustrative — names are examples.)
“For the first time a plan didn't tell me to give up pap and morogo. It told me how to enjoy them. I've kept it up for four months — that never happened before.”
Naledi M.
Pretoria • Founding member
“The core sessions are 12 minutes and I actually do them. Paying in Rand instead of dollars made it a no-brainer versus the apps I was juggling.”
Sipho D.
Durban • Founding member
“Kata feels made for us. It's not about a flat stomach, it's about feeling strong and eating food that tastes like home.”
Chantel v.d. Berg
Cape Town • Founding member
Pricing
Premium, but proudly local
One simple plan that replaces the stack of overseas subscriptions you pay in dollars.
Founding waitlist
Free
Join now, pay nothing until launch.
- Early-access invite in your area
- Locked-in founding-member pricing
- A say in the recipes we build
- Launch-week bonus content
At launch
Kata Premium
R220/ month
≈ $12/mo · billed in Rand · cancel anytime
- Fully customised local nutrition plan
- Targeted core-workout programme
- Adaptive progress tracking & streaks
- Weekly plan updates & smart swaps
- Holistic wellness coaching
Undercuts the global fitness apps you're juggling today.
Questions
Everything you might be wondering
What makes Kata different from MyFitnessPal or Noom?
Kata is built for South Africa first. Your plan is designed around local foods you already cook and love, priced in Rand, and focused on holistic, whole-body wellness — not endless calorie logging or a US-style step economy.
Do I need a gym or equipment?
No. Kata's core workouts are short, guided and equipment-free by default. If you do have a gym, we'll scale the sessions up for you.
Is this a weight-loss app?
Weight loss is a common goal, and Kata supports it — but by improving how you eat, move and feel overall. We focus on sustainable, holistic health rather than chasing a single body part.
How much will Kata cost?
Kata will launch at around R220 per month (roughly $12) — premium but affordable, and designed to replace the pile of overseas subscriptions you're paying in dollars. Founding waitlist members get early-access pricing.
Do I need a medical-aid membership?
Never. Unlike some wellness rewards programmes, Kata is open to everyone — no medical scheme, no points system, no strings.
When does Kata launch?
We're onboarding founding members in waves. Join the waitlist and we'll invite you as soon as Kata opens in your area — and you'll help shape the recipes and features.
Local health starts with your next meal
Join 1,200+ South Africans on the Kata waitlist. Be first in when we open, and lock in founding-member pricing.